hi, we're Make Sh 't Good...

ABOUT US

Two students, one tiny kitchen, and a slightly annoying question about why our food never tasted as good as the takeaway.

Josh and Nicky, the founders of Make Sh 't Good, smiling together at a bar
Josh & Nicky, the founders

WHO ARE WE?

We're Josh and Nicky, two students who love tasty food.

When we moved in together at university, one question took over our kitchen: why doesn't our food taste as good as the stuff we order in?

We tried everything. Truffle oil that cost more than our weekly shop. Smoked paprika on things that had no business being smoked. Fish sauce, miso paste, stock cubes by the handful. We kept trying to crack the code.

Then we found it. MSG.

It Made Shit Good. That must be how it got its name, right?

So we started experimenting. Chilli and garlic, born from a late night stir fry that changed everything. Citrus and herb, because roast chicken deserved better. Earthy mushroom, for the days when even pasta and butter needed to feel special. Smoked paprika, cracked pepper, lemon zest, whatever was in the cupboard. Our food went to new heights. We ate like kings for a year, and our flatmates were very grateful.

We want to bring all of those flavours to you in time. But we have decided to start with our favourite, the one that blends everything together. Chefmaxxing.

No mystery powders. No dodgy science. Just the fifth taste, done properly, in jars that look as good as your food is about to taste.

Welcome to Make Sh 't Good. Your dishes will thank you.

OUR JOURNEY

how we got here

  1. 2023

    Nicky and Josh meet at Edinburgh University, where Josh is running a shawarma business out of the student halls. They hit it off over food, and the seeds for Make Sh 't Good were sown.

    Nicky and Josh in matching fleeces on a night out in Edinburgh
  2. June 2024

    They travel to Colombia on a flavour finding mission, falling in love with the cuisine, the markets and the fruit they had never heard of.

    Nicky and Josh eating fresh fruit in a Colombian market
  3. September 2024

    They move in together in Edinburgh, whipping up crazy dishes every night. One thing linked them all... MSG.

    Josh in the kitchen mid cook up
  4. 2025

    The two boys move to different parts of the world. Nicky to Paris, Josh to Austin. Of course they still found time to go to In-N-Out.

    Nicky and Josh in an In-N-Out booth wearing paper hats
  5. 2026

    Make Sh 't Good is born. Nicky and Josh prepare to finish university and put everything into it. Flavour comes first.

    Nicky and Josh with their bags at Kings Cross, heading off
  6. 2029

    Make Sh 't Good is sold to... NAH, JUST KIDDING. We would never sell out on quality.

    ✱

WHAT WE'RE ABOUT

the short version

🧂

Flavour, not fear

We lead with taste and back it with the actual science. No scaremongering, no "clean" nonsense.

🫙

Less salt, more umami

MSG carries roughly two thirds less sodium than table salt, so you season harder and salt less.

🎉

Zero shame

We put MSG on the front of the jar in big letters. It is the hero, not a dirty secret.

READY TO SHAKE?

Pure MSG, 100g of pure umami in every shaker, plus Chefmaxxing, our all purpose seasoning. Dessert sticks land later.

SHOP PURE MSG